Our story

Beautiful things, made to be used.

We believe everyone deserves to build their home and kitchen in their own vision, and to do it affordably. We make durable, beautifully designed homeware for the small rituals of every day, at prices that put good design within everyone's reach.

Iced strawberry latte in a ribbed glass mug on a wooden table

How We Began

From a small warehouse in London

Eden & Willow began in 2017 in London, with a small range of homeware and a stubborn belief: that everyday objects should be beautiful enough to notice, built well enough to last, and priced so that everyone can afford them.

What started as a small warehouse has grown into a homeware house serving over 800,000 homes across the UK. Last year we moved to a larger facility in Long Eaton to keep up with that growth, but the principle hasn't changed. We still design with care, choose quality first, and keep only what earns its place.

2017

Year founded

500k+

Homes served

4,500+

Company reviews

4.8

Average rating

What We Stand For

Three things we won't compromise

Price

We're obsessed with keeping our prices fair. Good design and quality shouldn't be a luxury, so we work hard to bring both within everyone's reach.

Quality

Every piece is chosen to be durable and dependable. Made to be used daily, washed often, and relied on for years to come.

Customer satisfaction

Your happiness is the measure of our success. From first click to final delivery, we're here to make sure you love what you've bought.

A note from our founders

"We set out to make the things you use every day a little more beautiful, and to make them well enough, and affordably enough, that building a home you love never has to break the bank. Thank you for letting our work into your home."

Made to be used.

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